This spaghetti-throwing exercise accidentally reveals the actual looming problem inside media companies. Contrary to popular belief (propagated entirely by people who have never worked there), good ideas are not in short supply within big media companies. (You want to meet an aspiring futurist? Stop by the online department of a media company.) By far the biggest problem is focus.
Let’s put this simply: there’s a management problem inside big media, not an innovation problem.